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angelica segura

Designing experiences that move people. Specializing in transforming strategy into high-impact campaigns across wellness, fashion, and culture, always with community at the center

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ROOTS & VISION

Hola, I’m Angelica 

So glad you’re getting a chance to read todo sobre lo que me hace quien soy.

Fully fluent in spanglish giving you a little americana con merengue on the side, where I’m not not fully from here or there - but fully embracing life in between” 

 

Running a boutique fitness studio the last 6 years has taught me plenty, especially how to turn movement into a brand experience and community into a marketing strategy, designing a business around community-driven experiences

 

My work style is equal parts scrappy and strategic, I’m a builder by nature, so I thrive when I can take a big idea, break it into tangible steps, and rally the right people to bring it to life. I’m collaborative but decisive, drawn to working in rooms where creativity, culture, and logistics overlap. 


A newbie to the salsa dancing scene, I’m learning that every great flow needs both rhythm and structure, just like my work. Whether I’m concepting a campaign or hosting a 100-person activation, I’m always thinking about the vibe and the outcome.

MOMENTS I'VE BUILT

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At MELTPRJCT we do not believe in the one size fits all approach to Mindfulness and believe that there are many paths to connect to your higher self. Our mission is to bridge the gap between strength and serenity - using intentional movement to make mindfulness practices accessible to all via both virtual & in-person classes. 

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Tumbao are social dance events that celebrate Latinidad through building new inclusive spaces where Latinx locals & visiting artists can gather to dance, connect, and build community. Our mission is to uplift the vibrancy and solidarity of Latinx culture and its people to obtain new accessibility spaces that are rooted in Community, Culture & Sustainability.

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Miami AD School case study for their Summer 2025 Strategic Planning Bootcamp. We worked with Austin based Fitness brand Fitness Connection.

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Miami AD School case study for their Summer 2025 Strategic Planning Bootcamp. We worked with Pacific Produce to create a campaign that built brand awareness around the sale of their premium bananas.

LET'S CHAT...

Have a project in mind or want to collaborate? Reach out today and let's create something amazing together.

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