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FITNESS CONNECTION
THE CHALLENGE| Position Fitness Connection as a smart, empowering choice for everyday fitness seekers. Broaden and encourage first-time visits and sign-ups. Build stronger mental availability and distinctiveness in regional and national markets.
INSIGHT
When doing something new, self doubt is the loudest voice in the room.
STRATEGY
Reframe fitness connection to an emotionally safe space for gym goers.
BIG IDEA
Fitness Connection quiets your inner critic, one rep at a time.
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