Pacific Produce

JOY BANANAS

THE CHALLENGE| Transform a commoditized loss leader into a
branded product that is sought after by retailers
and consumers alike.

INSIGHT

Most people need a push that makes the better
choice feel not only right, but impossible to ignore.

Turn good intentions into action.

Deliver the wake-up call that both consumers and
retailers need by acting as the friend who both calls
you out and lifts you up.

See and be seen.

Form connections.

Make waves with a new premium product.

Create a buzz through an experiential booth and invite-only media events.